Published 10 Apr 2014
In our first Bounce Basics post, we took a detailed look at what makes an email bounce. In Part 2, we’ve compiled a series of tips and tricks to help you bring down your bounce percentage, increase deliverability, and make your marketing more effective. It’s all you need to know about bounces and so much more!
Read MorePublished 08 Apr 2014
In the very recent past [few days], email service providers have been implementing stricter policy on sending/receiving emails (namely free service providers like GMAIL and YAHOO). In your MNB account, if your “Sent From” email address is a Yahoo or GMAIL address, you very well may be seeing an inordinately large amount of bounces. If you look into the details of these bounces, you will notice something related to “DMARC policy”.
Read MorePublished 04 Apr 2014
Gosh, you’re thinking, didn’t you just write a spring cleaning blog post last year? Why yes, yes we did and we’ll probably write one next year because guess what—having a clean email list is ALWAYS relevant! Spring cleaning has two real elements: one is the literal removal of dirt and the other is the infusion of the indoors with fresh air from outside. Both of these apply to email marketing as readily as they do to one’s home.
Read MorePublished 02 Apr 2014
Testing the best sending times for your newsletter is a valuable way to learn more about the behaviors of your readers and the best times to reach them. We’ve already talked about techniques to utilize in creating a simple case study and those rules all apply here. In order to test sending times, try to keep everything else as constant as you can; don’t try sending new types of content at this time and keep your subject lines and calls to action consistent with your usual email marketing practices.
Read MorePublished 27 Mar 2014
Here at MNB, we get a lot of questions about bounces and bounce rates. In an effort to clear things up, we thought we’d take a quick look at some of the basic information you need to know about bounces, and explore how they affect your email marketing campaign. We’ve got a lot to cover, so let’s get right to it.
What is a Bounce?
A bounce (or bounce message) is a non-delivery report issued by a recipient email server after a send (usually) from an email service provider. In short, it means that your email newsletter didn’t reach its destination. Bounces appear in two different forms: hard and soft, but we’ll get back to that in just a minute. First let’s take a look at why a bounce occurs.
Why Does an Email Bounce?
Usually, a bounce is the result of something like a full inbox, incorrect domain, or deleted address. These issues force a non-delivery and result in a bounce report returned to the sending client.
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